Background Information
Dr. Soojin Kim is the Chair of the Sport Management Department in the College of Business at Kutztown University. As an active scholar, each year Dr. Kim presents her research findings at national and international professional conferences. She continues to pursue her scholarly agenda concerning a wide variety of topics which include, but are not limited to, understanding sport consumer communication behavior, exploration of sport consumer motivation in multiple sport contexts, sport sponsorship effectiveness, and development of market segments. She has been published in the top-tiered/Cabells' listed journals such as the Journal of Sport Management, International Journal of Sports Marketing and Sponsorship, Sport Marketing Quarterly, Sport, Business and Management: An International Journal, just to name a few.
